You Like Them
SME accountancy isn't just spreadsheets, reports and annual returns. It's about warm personal relationships, trust and the shared ambition to achieve the very best for your business.
It’s a positive experience
Valuable time spent with your accountant should focus on your plans, objectives and opportunities - looking forwards rather than backwards.
You speak the same language
Entrepreneurial and ambitious businesses aren’t inspired by financial jargon. Your accountant should explain what you need to know in your language, and help you make better decisions.
It’s a good use of your time
Meetings aren’t for passing on information, modern technology has more efficient ways of doing that. Meetings should be inspiring and invigorating - focusing on actions and opportunities.
No unpleasant surprises
Your accountant should be a genuine business partner - constantly looking out for your interests and ensuring that your business always has the cash it needs. You should always know what’s around the corner without waiting for a meeting.
